PENGARUH KOMUNIKASI DAN PROMOSI PEMASARAN TERHADAP KEPUASAN KONSUMEN PADA PT. MINERAL MEDAN

  • ERNI WAHYUNI UNIVERSITAS ISLAM LABUHAN BATU
Keywords: Communication, Marketing Promotion

Abstract

Marketing communication carried out such as sponsorship, advertising, through events or events, print media, online media,
direct marketing to prospective consumers and other activities that can improve marketing has not been able to increase
consumer satisfaction so it is necessary to look for other strategies that can increase consumer satisfaction. Promotion is the
interaction between individuals, face-to-face shown to create, improve, master, or maintain a mutually beneficial exchange
relationship with another party. - William J. Stanton. Increasingly fierce competition occurs in the processing of bottled drinks
because this product is the most needed daily requirement by the community. It is not easy to be the best, in addition to
having to provide the best quality there are also factors of consumer behavior patterns that are not easy to guess. As for how
to get feedback with a purchase loyalty survey, then the customer complaint or dissatisfaction can be immediately taken and
determined the best solution by the company.

Published
2021-10-30
How to Cite
WAHYUNI, E. (2021). PENGARUH KOMUNIKASI DAN PROMOSI PEMASARAN TERHADAP KEPUASAN KONSUMEN PADA PT. MINERAL MEDAN. JURNAL ILMIAH KOHESI, 5(4), 77-82. Retrieved from https://kohesi.sciencemakarioz.org/index.php/JIK/article/view/312