PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. DAVINDO ANUGERAH SEMESTA

Abstract

The development of communication technology in Indonesia is increasingly sophisticated in the lives of people who use it
and cannot be avoided. By paying attention to the promotions given to customers and the good quality of service provided by
the company to consumers so as to create customer satisfaction. This study aims to determine the effect of promotion on
customer satisfaction, the effect of service quality on customer satisfaction and the effect of promotion and service quality on
customer satisfaction and the object of research is PT Davindo Anugerah Semesta Testing is done using classical
assumption tests, influence tests and partial hypothesis testing with t test and simultaneously with the f test. The results of
the research stated that partially the promotion had a significant effect on customer satisfaction and the quality of service had
a significant effect on customer satisfaction and simultaneously promotion and service quality together had a significant
effect on customer satisfaction of PT Davindo Anugerah Semesta products.