ANALISIS SWOT PRODUK DEPOSITO PADA PT. BANK MESTIKA DHARMA Tbk CABANG PEMBANTU SETIABUDI

  • ELSERRA SIEMIN CIAMAS AKADEMI SEKRETARI MANAJEMEN CENDANA
  • FLORENCE YONGGO AKADEMI SEKRETARI MANAJEMEN CENDANA
  • YULIANA . AKADEMI SEKRETARI MANAJEMEN CENDANA
  • DEWI ANGGRAINI AKADEMI SEKRETARI MANAJEMEN CENDANA
  • WILLIAM VINCENT AKADEMI SEKRETARI MANAJEMEN CENDANA
Keywords: Strength, Weakness, Opportunity, Threat (SWOT)

Abstract

This study aims to determine the strengths, weaknesses, opportunities and threats (SWOT) at PT. Bank Mestika Dharma
Tbk. Capem Setiabudi, Medan. The research method used is a descriptive qualitative method. Data is collected through
interviews and it is analyzed in accordance to the analysis method proposed by Miles and Huberman. The conclusion of the
SWOT analysis of deposit products at PT. Bank Mestika Dharma Tbk. Capem Setiabudi. The strength of this company
includes owning a minimum deposit of Rp 1.000.000,-. and with a low penalty rate, it can attract customers to deposit the
money. The weakness of this company includes interest rates that are less competitive, which is lower than other banks.
With a low penalty rate, customers have no difficulty with the 1% penalty unless their deposit amount is large. The
opportunity of this company is to have a promotional activity that opens opportunities for companies to attract the attention of
the public. The better public view of banking companies and the increasing public awareness of the benefits of saving
becomes a good opportunity for banks. The location is strategic because it is located in the center of the crowd and it also
provides opportunities for companies because there is a possibility of being visited by the people around there. And the
threat of this company is about the banking regulations that can change at any time and increasingly become fierce
competition conditions.

Published
2019-07-09
How to Cite
CIAMAS, E., YONGGO, F., ., Y., ANGGRAINI, D., & VINCENT, W. (2019). ANALISIS SWOT PRODUK DEPOSITO PADA PT. BANK MESTIKA DHARMA Tbk CABANG PEMBANTU SETIABUDI. JURNAL ILMIAH KOHESI, 3(3). Retrieved from https://kohesi.sciencemakarioz.org/index.php/JIK/article/view/147