PENERAPAN KOMUNIKASI PADA PT. SANCHO MITRA SEJAHTERA

Abstract

In the implementation of communication also allows the emergence of obstacles. Badrudin (2013) explains these barriers
including semantic barriers, technical barriers, biological barriers, psychological barriers, and ability barriers. In conducting
this research, the writer uses qualitative research methods. The purpose of this study is to find out clearly about the barriers
to the application of communication at PT. Sancho Mitra Sejahtera, Medan. Based on the level of explanation, this type of
research is descriptive research. Data collection methods used were structured interviews and then analyzed through three
stages of activity namely data reduction, data presentation, and drawing conclusions. The author draws research
conclusions about communication barriers at PT. Sancho Mitra Sejahtera, Medan in the marketing division there are 4
types, namely: semantic barriers, technical barriers, psychological barriers, and ability barriers. Based on the research, the
author found that In the delivery or reception of information, there has been a misunderstanding due to the use of words or
sentences that are not quite right, for example between superiors and subordinates. Subordinates mistakenly respond to
what their superiors say so that they do what their superiors are asking to do. Communication problems due to poor
communication tools usually occur with the use of memos and messengers. Subordinates experience obstacles when
communicating with superiors because they must be more careful in talking and also more polite and reticent. Not all
interlocutors have good ability to respond to messages or information conveyed. Error responding to messages is more
common in the use of communication in writing.